{"id":68262,"date":"2026-08-05T10:24:15","date_gmt":"2026-08-05T07:24:15","guid":{"rendered":"https:\/\/berytech.org\/?p=68262"},"modified":"2026-08-05T10:27:18","modified_gmt":"2026-08-05T07:27:18","slug":"ancient-wisdom-modern-impact-oyaway-brings-a-4000-year-old-solution-to-the-menas-water-crisis","status":"publish","type":"post","link":"https:\/\/berytech.org\/ancient-wisdom-modern-impact-oyaway-brings-a-4000-year-old-solution-to-the-menas-water-crisis\/","title":{"rendered":"Ancient Wisdom,\u202fModern Impact:\u202fOyaWay\u202fBrings a 4,000-Year-Old Solution to\u202fthe\u202fMENA’s\u202fWater Crisis\u00a0"},"content":{"rendered":"\n

How a clay pot and a millennia-old irrigation technique are becoming a bold answer to water scarcity in the MENA region.<\/em>\u202f\u00a0<\/h4>\n\n\n\n

In a region where summers are growing hotter and water is\u202fbecoming\u202fscarcer, one Lebanese startup is looking 4,000 years into the past to find\u202fanswers,\u202fand\u202fturning them into a thriving business.\u202f <\/p>\n\n\n\n

Meet\u202fOyaWay\u202f, the first company to bring\u202foyas, ancient clay irrigation pots, to the Lebanese and broader MENA market. The concept is elegantly simple: a porous\u202fceramic\u202fvessel buried near a plant’s roots slowly releases water directly into the soil through osmosis, delivering exactly what the plant needs, when it needs it, with\u202fnear-zero waste from evaporation or surface runoff.\u202f <\/p>\n\n\n\n

The result? Up to 70% less water used,\u202fand plants that thrive on their own, without daily attention from their owners\u202f <\/p>\n\n\n\n

70%\u202f <\/h2>\n\n\n\n

water saved vs. conventional irrigation\u202f <\/p>\n\n\n\n

4,000\u202f <\/h2>\n\n\n\n

years of proven irrigation history behind the\u202foya\u202ftechnique\u202f <\/p>\n\n\n\n

1st\u202f <\/h2>\n\n\n\n

company to market\u202foyas\u202fin Lebanon and the region\u202f <\/p>\n\n\n\n

The Problem Worth Solving<\/strong>\u202f\u00a0<\/p>\n\n\n\n

Watering plants and gardens sounds simple enough. But for millions of households and businesses across Lebanon and the wider MENA region, it is anything but. Between the fear of over\u202for underwatering,\u202fthe daily time commitment, and the mounting anxiety of water shortages during peak summer months, many people end up either neglecting their plants or wasting precious water in the process.\u202f <\/p>\n\n\n\n

OyaWay’s\u202ffounders\u202fidentified\u202fthis friction and responded not by reinventing the wheel, but by reviving\u202fand updating\u202fone of humanity’s most time-tested inventions. Their clay oyas,\u202fmanufactured\u202flocally, act as underground reservoirs. Buried at the root level, water slowly and consistently seep\u202fthrough their micropores\u202finto the surrounding soil. Plants draw moisture only when they need it, with watering taking place over 5 to\u202f10 days\u202fon average.\u202f\u202f <\/p>\n\n\n\n

\n

\u201cOyas\u202fprovide\u202fboth\u202fhouseholds and businesses with an easy, convenient, and hassle-free watering system that allows plants to take just the right amount of water, only when\u202fneeded\u201d.<\/em>\u202f<\/em> <\/p>\n\n\n\n

\u2014\u202fPaul\u202fSamaha,\u202fFounder\u202f <\/p>\n<\/blockquote>\n\n\n\n

From Selection to Acceleration:\u202fOyaWay’s\u202fJourney Inside ScaleSmart<\/strong>\u202f <\/p>\n\n\n\n

OyaWay\u202fwas selected as one of only four startups to join\u202fthe third batch of\u202fScaleSmart, Berytech’s competitive pre-investment acceleration program designed to help growth-stage companies become investment-ready.\u202f\u202f <\/p>\n\n\n\n

Since joining,\u202fOyaWay\u202fhas been immersed in an intensive, structured program that spans financial modeling, marketing strategy, governance, fundraising, and product development, all tailored to the unique realities of each startup.\u202f <\/p>\n\n\n\n

December 2025<\/strong>
Application & Outreach<\/strong>\u202f <\/h3>\n\n\n\n

OyaWay\u202fapplied to ScaleSmart Batch 3 following Berytech’s outreach events including the Raise Smart Webinar and the Meet the Sharks event.\u202f <\/p>\n\n\n\n

January 2026<\/strong>\u202f 
Due Diligence &\u202fSelection<\/strong>\u202f <\/h3>\n\n\n\n

After passing due diligence checks and ScaleSmart interviews as a Top 10 candidate,\u202fOyaWay\u202fwas selected into the final cohort of four startups.\u202f <\/p>\n\n\n\n

February 2026<\/strong>\u202f 
Induction & Needs Assessment<\/strong>\u202f <\/h3>\n\n\n\n

OyaWay\u202fcompleted its online induction with the ScaleSmart team,\u202fsubmitted\u202fa self-assessment, and began one-on-one needs assessment clinics with the Investment Unit.\u202f <\/p>\n\n\n\n

February\u202f\u2013 April 2026<\/strong>\u202f 
Workshops & Expert Clinics<\/strong>\u202f <\/h3>\n\n\n\n

Intensive workshops in\u202ffinancial modeling & valuation, marketing & growth hacking, and personalized clinics in product optimization and growth strategy with external industry experts.\u202f <\/p>\n\n\n\n

May \u2013 June 2026<\/strong>\u202f 
Fundraising, Governance & Pitching<\/strong>\u202f <\/h3>\n\n\n\n

Workshops and clinics in fundraising roadmap, sales strategy, governance for scaling,\u202fand now\u202fpitching,\u202fwith\u202fthe\u202fdemo day approaching.\u202f <\/p>\n\n\n\n

What\u202fOyaWay\u202fIs Building Right Now<\/strong>\u202f <\/p>\n\n\n\n

Being first to market always comes with a particular challenge: you\u202fmust\u202feducate your audience before you can sell to them. Very few people in Lebanon, let alone the wider MENA region, have heard of\u202foyas, and\u202fOyaWay’s\u202fteam is acutely aware of this. A significant focus of their work inside ScaleSmart is figuring out the right strategies to raise awareness and bring a genuinely unfamiliar product into the mainstream.<\/p>\n\n\n\n

\n

\u201cWhat works,\u202fsays\u00a0Paul, founder,\u202fis word of mouth\u202f-\u202fwhich\u202fallowed\u202fus to secure deals with offices, restaurants, and guest houses. In the end, both businesses and households face the same watering challenges\u201d.<\/em>\u202f<\/p>\n<\/blockquote>\n\n\n\n

Challenges Faced, Current Focus, and\u202fScaleSmart’s\u202fSupport\u202f<\/strong>\u202f <\/p>\n\n\n\n

One of OyaWay’s biggest priorities upon entering ScaleSmart was gaining a thorough understanding of its finances and\u202fvalidating\u202fits multi-year sales projections with confidence. Today, the team is focused on raising awareness in a first-to-market category while scoping the operational needs to\u202festablish\u202fits own oya manufacturing unit. Through ScaleSmart, OyaWay is also building a solid growth strategy with concrete KPIs to measure success and strengthen its readiness for future investors.\u202f <\/p>\n\n\n\n

The Vision<\/strong>\u202f <\/p>\n\n\n\n

Looking ahead, OyaWay envisions sustainable growth through investor partnerships and continuous product innovation for households and businesses across the MENA region.\u202f <\/p>\n\n\n\n

On the operational side, OyaWay is also working toward\u202festablishing\u202fits own manufacturing unit, a move that would allow greater quality control, scalability, and cost efficiency as demand grows. It is an ambitious goal that the ScaleSmart program is helping them\u202fplan for\u202fmethodically.\u202f <\/p>\n\n\n\n

Why This Matters Beyond the Business<\/strong>\u202f <\/p>\n\n\n\n

Lebanon faces one of the most acute water stress challenges in the world. As climate change intensifies\u202fsummer\u202fdroughts and public water infrastructure\u202fremains\u202funreliable, solutions that drastically reduce\u202fwater consumption are not just commercially\u202finteresting;\u202fthey are genuinely necessary.\u202fOyaWay’s\u202fproduct sits at the rare intersection of ecological responsibility, cultural heritage, and practical everyday utility.\u202f <\/p>\n\n\n\n

Looking Ahead<\/strong> <\/p>\n\n\n\n

As ScaleSmart Batch 3 heads into its final stretch,\u202fOyaWay\u202fis preparing to\u202ftake their growth further with exposure, networking, and opportunities at upcoming ScaleSmart matchmaking and investment events. But their ambition stretches beyond:\u202f\u202f\u00a0<\/p>\n\n\n\n

The team aspires to\u202fuse\u202fScaleSmart’s\u202fofferings\u202fto establish\u202fOyaWay\u202fas the definitive name in sustainable irrigation across MENA, continuously innovating their product for both households and businesses, and building the kind of investor-backed foundation that turns a first-mover advantage into lasting market leadership.\u202f <\/p>\n\n\n\n

\n

\u201cWe want to leverage\u202fScaleSmart’s\u202fmentorship,\u202fresources\u202fand network connections to set\u202fOyaWay\u202fon the path for\u202fhealthy\u202fgrowth through strong partnerships, and to\u202finnovate our\u202fofferings\u202ffor\u202fboth\u202fhouseholds and businesses in the MENA region.\u201d<\/em>\u202f <\/p>\n\n\n\n

– \u202fOyaWay\u202fTeam\u202f\u00a0<\/p>\n<\/blockquote>\n\n\n\n

Follow\u202fOyaWay’s\u202fjourney on\u202fInstagram<\/a>\u202fand\u202fLinkedIn<\/a>, and explore their full product range at\u202foyaway.com<\/a>.\u202f\u00a0<\/p>\n","protected":false},"excerpt":{"rendered":"

How a clay pot and a millennia-old irrigation technique are becoming a bold answer to water scarcity in the MENA region.\u202f\u00a0 In a region where summers are growing hotter and water is\u202fbecoming\u202fscarcer, one Lebanese startup is looking 4,000 years into the past to find\u202fanswers,\u202fand\u202fturning them into a thriving business.\u202f  Meet\u202fOyaWay\u202f, the first company to bring\u202foyas, ancient […]<\/p>\n","protected":false},"author":386,"featured_media":68267,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_monsterinsights_skip_tracking":false,"footnotes":""},"categories":[78,511,7,5],"tags":[614,1528,1570],"class_list":["post-68262","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog","category-articles","category-news","category-success-stories","tag-act-smart","tag-scalesmart","tag-scalesmart-news"],"acf":[],"yoast_head":"\nAncient Wisdom,\u202fModern Impact:\u202fOyaWay\u202fBrings a 4,000-Year-Old Solution to\u202fthe\u202fMENA's\u202fWater Crisis\u00a0 | Berytech<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/berytech.org\/ancient-wisdom-modern-impact-oyaway-brings-a-4000-year-old-solution-to-the-menas-water-crisis\/\" 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